Calm Launches Calm Sleep, New App At the Center of Its Expanded Sleep Ecosystem
The new app, retail products, and brand partnerships mark Calm’s next chapter: a full sleep ecosystem to bring ease, enjoyment, and real results to every part of the bedtime routine.
Palo Alto, CA (September 16, 2025) – Calm, a leading mental health company, today announced the launch of Calm Sleep, a new standalone app for deeper, more personalized sleep support. The app delivers daily plans with expert-backed tools and world-class content built to help people wind down, sleep deeply, and wake up refreshed. This marks the company’s first direct-to-consumer product since its flagship Calm app.
For many adults, bedtime has lost its magic. It’s become a time of endless scrolling, racing thoughts, and 3AM wake-ups, with some people even experiencing "orthosomnia", a form of sleep anxiety driven by an obsession with achieving perfect rest. The desire for better sleep is nearly universal – 92% of people report they want to improve their sleep quality. Yet most tools stop at insight, telling people they’re restless, but not how to fix it
“Calm is a global leader in sleep, with more than half our users already turning to us for rest and some of the most widely used content and tools on the market,” said Jon Tien, Chief Product Officer at Calm. “Now with Calm Sleep, we’re introducing a product built entirely around the sleep experience, from daytime habits to nighttime routines. We’re helping people feel more empowered in their sleep journey, not just more informed about it, bringing back a sense of ease and joy to bedtime.”
Calm’s foray into sleep began nearly ten years ago through the creation of Sleep Stories® – audio bedtime stories for adults and kids. Calm took a timeless ritual and gave it a modern twist, blending immersive storytelling with intentional music and narration. Since then, Sleep Stories have been played more than 1 billion times, becoming a key part of bedtime for millions. Now, with Calm Sleep, Calm is infusing that same sense of wonder and delight through the entire sleep experience, helping people build more mindful, enjoyable routines and feel better about their sleep.
Calm Sleep also offers a more actionable experience than most sleep tools, combining Calm’s beloved content with new features designed to prompt real change towards sleep goals. After a short onboarding questionnaire, each user receives a personalized sleep plan with recommended content and daily sleep-enhancing tasks in categories such as digital hygiene, exercise, stress reduction, and sleep environment. A unique “sleep readiness” bar increases as users complete tasks throughout the day, offering a visual cue to help build better habits and improve rest before their head hits the pillow. The app also syncs with wearables through Apple HealthKit, making it easier for users to take action on their sleep data.
At launch, Calm Sleep will feature new Sleep Stories from beloved radio host Delilah and actor Andrew Scott, alongside an existing library of over 300 hours of sleep content and 500 Sleep Stories. All new sleep content will have four weeks of exclusive availability on Calm Sleep before being released on Calm.
The launch of Calm Sleep marks a significant step in Calm’s broader investment in sleep, to support people through the entire bedtime experience with new partnerships, physical products, and experiences. Rolling out in the coming months:
“The World's Sleepiest Room” by Calm and Hilton turns the city that never sleeps into the best place to rest. This one-of-a-kind hotel room experience, available for a limited time at Tempo by Hilton New York Times Square, is thoughtfully designed to support deep, restorative rest. Guests can sink into an upgraded mattress with cooling pillows, unwind with immersive Calm soundscapes and blackout shades, and drift off under soothing red night lighting while listening to a Sleep Story. Each stay includes a one-year subscription to Calm Sleep and Calm, continuing the journey to better rest long after checkout. Bookings open September 16 for stays beginning October 1, 2025. Book here.
Calm and Allied Home partner for Calm’s first-ever bedding line available exclusively at Target. The Calm Bedding Collection features cooling pillows and four linen sleep mist scents, with sheets and additional products launching soon – all designed to complement Calm Sleep and help build a complete nighttime ritual. Each purchase includes a free 30-night Calm Sleep subscription. The collection will be available in most stores and at Target.com beginning in December.
Calm x Ozlo Sleepbuds®, combining Ozlo’s biometric sleep detection and ultra-comfortable design with Calm’s world-class audio content to deliver a seamless sleep experience. Start with a Sleep Story, and once you’ve drifted off, the Ozlo Sleepbuds® automatically transition to calming soundscapes with no interruptions. Purchase of Calm x Ozlo Sleepbuds includes a free 1-year Calm Sleep subscription, and existing Calm subscribers receive a 10% discount on the purchase of Calm x Ozlo Sleepbuds. Calm x Ozlo Sleepbuds will be available later this year at ozlosleep.com.
"Bedtime should be revered, not feared," said Greg Justice, Chief Content Officer at Calm. "That's why we're not only launching a dedicated sleep app, but also rolling out a range of delightful, sleep-specific physical products and experiences. We want to enable a bedtime routine people can't wait to come back to each night."
Calm Sleep is available globally on iOS and can be downloaded from the Apple App Store. Calm Sleep is available for $69.99/year to unlock the full experience. Visit calm.com/calm-sleep to learn more.
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About Calm
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across around 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including Calm Sleep and evidence-based solutions like Calm Health, which is offered through employers, health plans and providers, and designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 26 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.
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Erin Stolze
Take the stress out of sleep with the new Calm Sleep app
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